Design Thinking and brainstorming rules

15Feb10
I’ve just kicked off my Open University Design Thinking course, and so far, it’s fecking brilliant.
The OU interactive stuff is very user-friendly and the techniques they suggest for developing design thinking are spectacularly inspiring (despite only getting 5 hours sleep last night, which has left me buggered).
It also reminded me of an old post from when I was blogging in California. It’s basically IDEO‘s brainstorming rules, which are stuck up around Stanford’s design school. Really solid guidelines to build on each others’ ideas and boost creativity.
  • Defer judgement
  • Go for quantity
  • Encourage wild ideas
  • Build on the ideas of others
  • One conversation at a time
  • Stay focused on the topic
  • Be visual
The d.school was one of the most creative, problem-solving places I’ve encountered, so I can only speak highly of their approach. It’s also very positive; get everyone involved and get the most out of them. Top marks.
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2 Responses to “Design Thinking and brainstorming rules”


  1. 1 Design Thinking for Mobility in Ann Arbor | GreenerNick
  2. 2 The Campaign for Fun « Play London

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