The Fun Theory


Had a quick glance at Playful 09‘s page a minute ago and my eye was drawn to the post titled ‘Making Things Fun’.

OK, I might be latecomer to all this, but for those who haven’t seen it, VW’s Fun Theory is pretty sodding awesome. Basically take your average everyday item and twiddle around with it so it becomes extraordinary. Genius.

(Playful 09 is a conference all about fun and play and all that next Friday, by the way – I’m very keen to go)

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